16℃ cool invitation arrives in Star City: Zhangjiajie Huanglong Cave fully unveiled at Changsha's core locations
On 7 25, Zhangjiajie's Huanglong Cave Scenic Area launched its "16°C Summer" brand promotion campaign on Changsha Metro Line 2. Starting today, passengers and visitors riding Metro Line 2 can enjoy the cave wonders and pastoral charm of Huanglong Cave right inside the train cars, receiving a summer escape invitation from Zhangjiajie.
On the launch day, Changsha Metro Line 2 transformed into a mobile landscape gallery. High-resolution real-scene photos vividly showcased Huanglong Cave's unique beauty: mysterious underground caverns, diverse stalactites, and picturesque pastoral scenery by the water. The breathtaking views captivated passengers. With a natural year-round temperature of 16℃ inside the cave, the site highlights its core advantage as a summer escape destination, fully embodying Huanglong Cave's distinctive cultural tourism appeal: remarkable caves, stunning scenery, refreshing coolness, and tranquil relaxation.
A Huanglong Cave tour guide, dressed in traditional Tujia ethnic attire, brought the venue to life with interactive folk culture activities. Soulful mountain songs and graceful, dynamic Tujia "Bashou" dances captivated the audience, immersing them in authentic minority traditions. Following the performances, the guide warmly distributed exclusive Huanglong Cave merchandise and special entry perks to all attendees. Passengers gathered to watch, take photos, and share their experiences. Many expressed enthusiasm, saying, "After watching this, I'm eager to head straight to Zhangjiajie and cool off at Huanglong Cave!"
This campaign achieved multi-channel, comprehensive coverage. In addition to regular displays on Metro Line 2, the scenic spot's promotional video was also launched at key Changsha landmarks including High-Speed Railway South Station, IFSD Building, Huangxing Road Pedestrian Street, and Wangfujing Department Store, reaching core traffic zones such as shopping districts, transportation hubs, and parks. Simultaneously, the scenic spot strategically targeted urban communities by placing barrier gate and building advertisements in residential complexes like Zilaige, CITIC Kaiyuan Blue Shore, and Zhonghao Chengnan Times, effectively reaching diverse audiences including local Changsha residents and travelers transiting through Hunan.
A representative of the Huanglong Cave Scenic Area stated that Changsha is a key source market and transit hub for Zhangjiajie. This multi-location promotional campaign aims to showcase the entire Huanglong Cave experience across Changsha's core areas, helping more visitors discover its unique "cave cooling retreat + rural leisure" offerings. We warmly invite Changsha residents and travelers to visit Huanglong Cave this summer to explore the cave secrets, stroll through the countryside, and enjoy a refreshing 16°C summer escape.